You are living in a global water treatment bubble
Consider your surroundings for a moment. You are living in a global water treatment system called the hydrological cycle. The heat of the sun is constantly evaporating water from our seas, rivers and lakes and it then condenses into clouds before raining back to earth as purified water. That’s pure water mind you - it doesn’t contain inorganic minerals or other impurities and it’s not meant to.
Understanding that rain water is the world’s most natural and readily available source of pure drinking water let us consider what happens to this pure water next. Once it falls from clouds it starts to pick up emissions from our industries, vehicles and homes. These are toxic impurities that were never meant to be in our drinking water. Once it reaches the ground it then starts to come into contact with the myriad of impurities that exist naturally in soil and bed rock and of course the man made substances like tarmac, concrete, metals, paint, agricultural chemicals like nitrates, phosphates, pesticides, herbicides. Of course there is then all the waste that we bury in land-fill. Most pollution comes from industry and we develop thousands of new chemical compounds every year that ultimately re-enter the air we breathe and the water we drink and the food we eat. Ever considered why 1 in 3 people will die prematurely from a cancer related illness?
People have turned away from tap water for good reason; it contains many different impurities that have little research to substantiate claims that the levels are safe for human consumption. Indeed the volume of acceptable levels of lead has been consistently dropped over the past 3 decades as research proved it is linked to brain damage.
In turning to bottled water the public has been mislead over claims that the mineral content is good for health. The inorganic minerals that water dissolves as it passes through the ground are not absorbed by the human body and ultimately will cause degenerative disease like calcification of the arteries and heart muscle, kidney disease, arthritis and raised blood pressure. Cardiovascular health is adversely affected by the minerals in water. The minerals we need come from food – fruit and vegetables that have converted the inorganic minerals in ground water into organic minerals by microbes on the roots and photosynthesis.
Pure water will always be the foundations of our health. Many lakes and rivers still have relatively pure water thanks to the hydrological cycle that keep re-purifying it. Sure, many lakes will have other impurities but on the whole they are still far purer than tap water by a factor of 20 when comparing London tap water to lakes in Cumbria, Yorkshire or Scotland where there is less man-made pollution.
The South of England does not benefit from the purity we see in the North and therefore we are faced with the option of having to purify the water ourselves. An RODI system is the only way to remove 99.99% of all impurities, organic and inorganic so returning tap water back to the pure state it was when it formed as rain water, in fact slightly purer!
In conclusion, remember that the world is constantly purifying water in the sky but as rain touches down it starts to become polluted. Lakes and rivers can be relatively pure depending upon their location and the type of geology in surrounding areas. As water permeates below ground it dissolves inorganic minerals that will adversely affect our health. For pure drinking water use the patented RODI sub-sink water purification system from The Pure H2O Company and you’ll be safeguarding your health for a better quality of life.
Roger Wiltshire
Managing Director
The Pure H2O Co Ltd